Greg is a marketing, branding, and communications specialist creating, building, and evolving restaurants, food halls, wine & spirits, specialty foods, lifestyle, and CPG brands.
Greg launched his career in advertising account management, gaining experience on a diverse portfolio of global brands such as Procter & Gamble, Miller Brewing Company, The House of Seagram, Bolla Wines, Corningware, and T-Fal. He worked at DMB&B, Bates, Ogilvy & Mather, and NW Ayer, where he was part of the silver Effie Award-winning team for the iconic Right Guard "Anything Less Would Be Uncivilized" campaign starring Charles Barkley and Scottie Pippen.
Greg then spent nine years at SOPEXA USA/Food and Wines from France, first as VP, Marketing & Director of Client Services, then as Managing Director of US operations. As MD, he oversaw a team of 25 specialists nationwide, and was instrumental in setting the US strategic vision for the Bordeaux, Burgundy, Alsace, and Côte de Provence wine regions, in addition to a dozen or so other luxury French food/wine/spirits products. He then segued client-side into senior marketing/CMO roles at a handful of America's foremost restaurant groups (Patina Restaurant Group/PRG, Rouge Tomate Group, and Estiatorio Milos Group).
At PRG, he successfully launched several high-profile restaurants including La Fonda Del Sol (2 stars from The New York Times restaurant critic Frank Bruni), Via Napoli at EPCOT in Orlando, and the Diller, Scofidio + Renfro-designed Lincoln Ristorante at Lincoln Center, which was named "Best New Restaurant 2010" by GQ Magazine and awarded a Michelin star. At Rouge Tomate, in addition to his responsibilities at the eponymous Michelin-starred flagship restaurant, he spent four years closely collaborating with its founder to create SPE Certified, a revolutionary brand intended to change the way America eats by providing an independent, scientifically-grounded standard for food consumed outside the home. He was also holistically involved in the high-profile launch of Estiatorio Milos' latest outpost on Regent Street in London. Recently, as founder of a marketing/branding consultancy, he has worked with restaurant and food & wine clients such as KarVér Hospitality, Mangia NYC, Food52.com, and Especially Puglia, among others.
Greg was born in Paris and raised in Brussels, Rome, and Connecticut, and speaks three languages fluently. He graduated Cum Laude in Political Science from Columbia, and studied at Sciences Po in Paris. He's an avid world traveler who on weekends can be found in the Hudson Valley scouring farmers' markets, cooking, skiing, and playing tennis.